The University of Canberra National Institute of Sport Studies (UCNISS), is a Department within the University of Canberra that has been expeirencing rapid growth and development within the University and its many sporting team partners. The Department works heavily with Australian Sporting Teams, such as the University of Canberra Brumbies (Super Rugby), Canberra Capitals (WNBL), Greater Western Sydney Giants (AFL) and many more.

It was because of this rapid growth and expansion into other areas within the sport studies industry, that it was decided that a proper branding strategy needed to be developed. A proposal that contained a wide variety of collateral was produced for the department to consider. The various items within the proposal consisted of a large variety of items ranging from Logos, Social Media Pages through to other items such as Department Uniform and other promotional material. The new Branding strategy had to co-exist with the current University of Canberra Style Guide and still be visually different. It was decided branding the department with a distinctive colour would meet this criteria whilst creating a great deal of visual interest.