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To meet the brief set by the Southern Cross Packaging Competition 2012, it was decided that the entire range of flavoured coffee bags would be created to appeal to a niche market within the Coffee Industry.

The package itself had to meet specific requirements and use a series of print techniques such as foiling and embossing.

 Seven enjoyable flavours were selected to be used for the gourmet coffee bags. These flavours were presented in a sampler box, where the consumer could trial all of the flavours. The design also allowed for the seven flavours to be sold individually and have a distinctive shelf presence in order to stand out from other products.

This package received a Commendation for Andrew’s work in producing this design concept in the competition.