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Puma issued a challenge to a group of Graphic Design Students to develop a design, for a T-Shirt to meet the needs of a fictitious character of their creation. The design had to appeal to people between the ages of 16 to 25 years old and could use any of the printing techniques currently used by Puma.

This design referenced the graffiti movement that is seen throughout all of the major cities of the world and focused on fire extinguisher graffiti. The design used bold contrasting colours that appeared to be dripping down the wall to represent the
Puma brand.